We play, a lot
The outdoors is for playing, not conquering. Bouldering, biking, snowshoeing, whatever's next. The more we played, the more we noticed what we wore.
SWIPE →FIG.1 TENNIS IN STANLEY PARK
We've been there
Freezing on a mountain. Drenched after a pickup game. As immigrant kids in Canada we never learned to layer, and the gear that did work looked like equipment.
SWIPE →FIG.2 LEARNING TO LAYER
We got curious
Two things mattered: clothes built for play, and clothes we'd actually wear. So we develop our fabrics with the world's leading mills, then test how they move.
SWIPE →FIG.3 MILL SWATCH, LOT 04
We build and rebuild
We prototype, refine and re-cut until a piece survives the conditions it was built for. Most never make it that far. The ones that do earn their place.
FIG.4 PROTOTYPE, ROUND FOUR